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"Broadening Media Coverage and Social Media Attention for Key SDN Tradeshow Event"
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Kevin Walsh, VP of Marketing, Zeugma Systems, and serial client
A technology public relations newsletter from Engage What's the best exit strategy now? The US IPO market finally bounced back in 2013 and delivered its best year since 2000, including some first-day pops reminiscent of the dot-com heyday. Despite the recent filing by Alibaba for what could be the biggest IPO in US History, it's not clear yet if 2014 will match last year's success.
Like just about everything else in life, the mobile operator industry is in a state of flux. Operators are founded, grow or merge, succeed or fail. Developments such as consensus buying, advice from consultants, and an increasing number of professional purchasing departments are changing the way operators buy products. Faced with this constant change, vendors are finding it difficult to determine a successful sales and marketing strategy targeted at the operator community.
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