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"Broadening Media Coverage and Social Media Attention for Key SDN Tradeshow Event"
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Mike Hatfield, President and CEO, Cyan
A technology public relations newsletter from Engage Be Quiet, Not Silent Optimism is still running high among financial analysts that the IPO market will continue to grow over the next several months. For companies that decide to take the plunge, maintaining visibility will be especially critical during an inconsistent investment environment.
Like just about everything else in life, the mobile operator industry is in a state of flux. Operators are founded, grow or merge, succeed or fail. Developments such as consensus buying, advice from consultants, and an increasing number of professional purchasing departments are changing the way operators buy products. Faced with this constant change, vendors are finding it difficult to determine a successful sales and marketing strategy targeted at the operator community.
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