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ReTXT review: Better texting features than your average messaging app
Craig Mathias, Principal, Farpoint Group
Oakland, Calif., June 10, 2015 — Engage, a leading San Francisco Bay Area-based public relations agency specializing in networking, cloud, mobile and analytics, today announced The Telecom Council of Silicon Valley has chosen the agency to elevate the visibility of the organization’s annual TC3: Telecom Council Carrier Connections event, held September 30-October 1, 2015 at the Computer History Museum in Mountain View, Calif.
By: Jeannette Bitz
Product launches have traditionally provided tech companies with the opportunity to make a big splash in the media. Yet as time goes on, the media have less and less time and bandwidth to cover product-specific news. B-to-B publications will cover launches, and occasionally they’ll cover upgrades. B-to-C publications, unfortunately, are a lot harder to crack. So many companies introduce so many products and product upgrades every month that the B-to-C media mainly cover macro-cap players such as Cisco and Apple that are market bellwethers or new start-ups with tier-one venture capital backers. The media simply don’t have the time to deal with smaller players who don’t fit one of those profiles. And a lack of coverage can impact new business leads and sales.
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